North-East Sardinia Trip

Sardinia is a beautiful Italian island located in the middle of the Mediterranean sea, also known as the Italian Maldives for the crystalline sea. It has about 1.65 million inhabitants and with 24,090 km² it is the largest island in the Mediterranean after Sicily. The capital, Cagliari, lies in the south of the island. Sardinia offers breathtaking landscapes with wild... Continue Reading →

Effective Marketing of Pills&Drinks

Here we are! Summer, sunny and warm weather, holidays.. but are you fit enough? If the answer is no don't panic, the web is full of companies ready to give you advice and sell you miracle products. Some of them are quite famous like fitvia or natural mojo but there's plenty more. I noticed that this... Continue Reading →

How Do I Start Budgeting?

When I was little I remember my dad sitting in front of his desk, writing "notes" in a little notebook and besides several bank receipts. Only when I was a teenager I understood the scope of that gesture that he constantly repeated once a month: that notebook  contained notes about our family budget and expenses.... Continue Reading →

How Brands Manipulate Your Mind

How would you describe yourself as consumer? When you buy a product are you careful  about the price, the quality... ? Or do you simply take the product from the shelf and put it in the basket ? Do you feel better buying a product of a very well known brand, maybe expensive, rather than... Continue Reading →

The Masters of Social Media

It seems that we are surrounded by people who pretend to be the strategist of social media, don't we? Nowadays if you want to be "cool" you MUST have a Facebook, Twitter, Instagram account and a YouTube channel, not to mention that you have to try every new social media launched on the market. But if... Continue Reading →

Do countries still need a flag carrier?

Why countries consider so important having a flag carrier? Well, it's pretty clear: it represents the national power and identity. This strategy is not working anymore nowadays even if these flag carriers have been around long before the low-cost revolution establishing rules and the way of flying. In the last ten years we saw the... Continue Reading →

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