Advertising explained by David Ogilvy

In 1985 a British man wrote a book which has become a masterpiece in the communication and advertising history: Ogilvy on Advertising. Who is he? David Ogilvy, British, founder of the agency Ogilvy & Mather in 1948 and known as the "father of advertising". Ogilvy on Advertising is his biography, a book full of advice,... Continue Reading →

Prague, the City of a Hundred Spires

10.6 million is the number of tourists who visited Czech Republic last year, a record according to the official stats released by the Czech Statistical Office. This data would have been just a sterile number though, if it weren't for the fact that 10.6 million is also the population of the entire country! Of course... Continue Reading →

Bucharest, the little Paris of the East

Bucharest is one of the Eastern European cities, along with Prague and Budapest, where the tourism has been growing steadily in the recent years. The constructions of new hotels or the renovation of older ones as well as the opening of pubs, restaurants and cafeterias have contributed to make Bucharest attractive to tourists again .... Continue Reading →

Let’s save-invest money!

What's the most common thought of people as soon as they get into a new year? Making the list of good intentions swearing that the new year is going to be the right one to achieve them. What does usually happen next? We follow the list as a Bible for a couple of weeks and... Continue Reading →

North-East Sardinia Trip

Sardinia is a beautiful Italian island located in the middle of the Mediterranean sea, also known as the Italian Maldives for the crystalline sea. It has about 1.65 million inhabitants and with 24,090 km² it is the largest island in the Mediterranean after Sicily. The capital, Cagliari, lies in the south of the island. Sardinia offers breathtaking landscapes with wild... Continue Reading →

Effective Marketing of Pills&Drinks

Here we are! Summer, sunny and warm weather, holidays.. but are you fit enough? If the answer is no don't panic, the web is full of companies ready to give you advice and sell you miracle products. Some of them are quite famous like fitvia or natural mojo but there's plenty more. I noticed that this... Continue Reading →

How Do I Start Budgeting?

When I was little I remember my dad sitting in front of his desk, writing "notes" in a little notebook and besides several bank receipts. Only when I was a teenager I understood the scope of that gesture that he constantly repeated once a month: that notebook  contained notes about our family budget and expenses.... Continue Reading →

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