Why should you adopt an Editorial Calendar?

Does it sound familiar to be in situations like “Damn! I forgot to buy this product at the supermarket, now I have to go back!” or “I’ve completely forgotten Lara’s birthday party was this weekend”? Those things happen because most of us don’t use reminders, pretending to have a super brain. If we forget to buy products at the grocery store or personal dates (like a birthday, a dinner etc..) so easily, think about how many times you’ve ended up being out of time or worse, you forgot a deadline!

Missing important deadlines is frustrating, stressful but above all it affects the possibility to step up in your career. So if you want to change this attitude by getting more organized, I suggest you adopt an Editorial Calendar.

Editorial Calendars are not a new invention as they are born with the publishing industry. Print magazines usually have content planned well in advance, sometimes as much as for an entire year, that’s why since they were born they use a tool that helps scheduling every necessary step before printing.

In the recent years bloggers, advertising agencies, marketing managers have understood the importance of a good editorial plan in order to increase their productivity and thanks to that sell more products, increase customer satisfaction or brand image, create more engagement with followers and so on.

Results? If you search on Google “editorial calendar” you can find many tools that can help you to get you more organized on your daily activities. But what are the criteria for choosing the best one for you? Answer to the following question 🙂

  • WHAT ARE THE TOPICS YOU ARE GOING TO WRITE ABOUT?

Start thinking about which topics you would like to propose to your customers based on their needs and expectations. Can be the launch of a new product, a merger, an event etc…

  • WHAT KIND OF CONTENT YOU WANT TO PUBLISH IN YOUR WEB SITE OR SOCIAL MEDIA?

News, articles, press releases, white papers, case studies, webinars, video, infographics etc…

  • HOW MANY RESOURCES DO YOU HAVE IN YOUR TEAM?

Think realistically how much work you can manage based on how many people (marketing analyst, copywriters, graphics etc…) you can count on, their level of expertise and the time needed to write content.

  • WHAT ARE YOUR PUBLISHING GOALS?

Start balancing short – term goals like publishing 2 or 3 articles per week, then make an upgrade, focus on the mid – term goals adding a webinar or a video every month and finally think about long – term goals like publishing a white paper or a train session videos.

 

Now, all you have to do is to choose a good template calendar! I’ll give you some examples 🙂

Google Docs

Before starting to spend a lot of money in order to have the best editorial calendar in the market take a look to Google Docs. It’s free, easy-to-use, and designed for collaborative editing. It has basic features like the possibility to create shared spreadsheets to track the content you’ll  create, the possibility to write and update the team assignments, monitor the publication dates and use keywords. If you want to find a negative aspect, the problem with a shared spreadsheet is to keep it updated and if your team has many members and much content to produce it might be necessary to hire a dedicated person who will maintain the document updates.

WordPress Editorial Calendar

WordPress is the perfect tool for beginners because of the features like:

  • the possibility to see all your posts and when they’ll be posted
  • drag and drop to change your post dates
  • manage your drafts with the new drafts drawer
  • quick edit post titles, contents, and times
  • publish posts or manage drafts
  • easily see the status of your posts.

Image result for wordpress editorial calendar

 

HubSpot Editorial Calendar

HubSpot gives you the possibility to download free templates with many basic features like the variety of formats and topics,  the certainty that content is developed on time and on target etc… but most interesting, fields like the type of content, keywords, and dates are already completed for users, so you just have to sit down and start working!

calendar

DivvyHQ

DivvyHQ is perfect if you work in a big company and you have to deal with high volume content. This tool has a basic dashboard where you can find the tasks to be accomplished and an unlimited number of shared calendars and workflow management.

Main features:

  • unlimited and shared content calendars
  • customizable content types and content strategy fields,
  • campaigns management
  • shared idea repository
  • content asset search
  • one-click duplication to re-purpose assets.

Image result for DivvyHQ calendar

Moreover DivvyHQ is recognized by Gartner and Forrester as one of the top content marketing platforms.

CoSchedule

If you want to step up, abandoning a free template in order to use something more structured, you should consider CoSchedule. This tool is highly customizable, for example you can schedule and assign tasks to a number of users within the calendar feature, which offers the benefit of automated social publishing.

CoSchedule is very popular among agencies, small companies and single users with the possibility to choose between individual plans, business plans and agency plans.

coschedule

Kapost

Kapost, as DivvyHQ, is a great tool for all the companies that have to deal with a huge amount of content or have numerous people in the marketing team. The peculiarity of this software is that it tracks the workflow of content marketing from strategy to execution and social distribution.

Kapost platform is expensive, the start price per month is around $3500, but it’s one of the most popular with brands like Lenovo, IBM, Cisco using it. Behind those brands’ content strategy there is Kapost software!

Image result for kapost editorial calendar

 

 

 

 

 

 

 

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