Selling in the East: what to know before launching your Brand in China

Every company that gains success in the west market sooner or later dreams about selling in the East and specifically in China. Compared to the past decades, positioning your brand in the Chinese market is easier as it’s plenty of Digital and Training agencies which help international companies to: understand the Chinese culture and how … More Selling in the East: what to know before launching your Brand in China

Why should you adopt an Editorial Calendar?

Does it sound familiar to be in situations like “Damn! I forgot to buy this product at the supermarket, now I have to go back!” or “I’ve completely forgotten Lara’s birthday party was this weekend”? Those things happen because most of us don’t use reminders, pretending to have a super brain. If we forget to buy … More Why should you adopt an Editorial Calendar?